Jamaica's shrine to permissive indulgence, NEGRIL has metamorphosed from deserted fishing beach to full-blown resort town in little over two decades. American hippies first started visiting what was then a virgin paradise in the 1970s, setting the tone for today's free-spirited attitude, but these days, the presence of deliberately risqué resorts like the infamous Hedonism II has ensured that Negril is widely perceived as a place where inhibitions are lost and pleasures of the flesh rule. The traditional menu of ganja and reggae draws a young crowd, but the north-coast resort ethic has muscled in too. All-inclusives of every ilk pepper the coast and hotels line every inch of the beach, while hustling has increased to an irritating degree.
